Optimize Your Site Like Shepard Fairey
September 26, 2012 2 Comments
What do I mean when I say optimize your site like Shepard Fairey? He didn’t become famous from creating a website? Some people don’t even know who Shepard Fairey is.
Well I’m not sure if you can tell from the picture, but Shepard Fairey is the guy who went around the city “vandalising” buildings with giant posters of Andre the Giant (a former freak show act) with the word OBEY underneath. With this he created a massive amount of curiousity around his brand, as people wanted to find out what the picture meant.
Luckily, his idea worked. When he finally released his shirts and hats with the OBEY logo on them, it spread like wildfire and made him rich.
What I want you to take from this is the power of pictures. When you write blog posts, you must never forget to add pictures to them, and then spread those pictures around.
Not only will it build you links as people use them, but it also optimizes your site so that it can be crawled easier by the Search Engine Spiders. When you caption your pictures with relevant keywords, it shows search engines like Google, Yahoo, and Bing that you offer relevant and useful information that people can use in their lives.
I have decided to write this as a post and not just a little blurb in a previous post because I want you to understand the importance of this tip. It is such a small thing, but it WILL help you get your site ranked higher in the search engines. Just look at all of my posts, every one of them has a picture in them, and it takes me an extra 10 seconds to do when I actually write on this site.
It’s a small thing that will make a big difference in getting your site ranked above that other guys. So BUCKLE DOWN AND GET TO IT!!!