All intelligent internet marketers know that “The Money Is In The List.” I continually say this, because it is completely true! But there is some danger here, because many online marketers mess this gold mine up.
Overly eager to make massive amounts of cash online, the generation of marketers before us would sent out unsolicited emails to people all around the world in an effort to get rich quick. A tactic now known as Spamming. Because of these people, the occupation of email marketing has become an exponentially harder, as people have now become unceasingly weary of giving away their personal information.
However, there are ways to create a list of subscribers that are so responsive that they will be waiting to buy products from you at your beck-and-call. As long as you are willing to follow these rules then you will have no problems creating the most effective of email lists.
CREATE A RESPONSIVE EMAIL LIST
Step 1: Brand Yourself
If you want to have subscribers that trust your recommendations, and are willing to buy products because you say that they are worth it, then you have to make sure that they trust you. The only way to do that is by branding yourself; make it so that a synonym for your name is trustworthy. As an email marketer, people already think that you are untrustworthy: sorry to tell you, but it comes with the territory. And the only way to do that is to give them good content that you know they need and will enjoy reading.
It is a completely necessary step if you want a responsive list. DO NOT FORGET IT. DO NOT SKIP IT!
Step 2: Give Away A High Quality Freebie
This is really important because many people get lazy and forget to give away a high quality freebie when they try to get leads. Instead, they go and find some sub-par ebook that they found in a hole somewhere and give it away. The problem with this is that it goes back to step one and makes you untrustworthy. If you start out giving away crappy products, then how can they expect you to give them good and honest recommendations about products? Answer: They can’t. If you give away a bad freebie, then don’t be suprised when you see that all of your subscribers end up unsubscribing on day 2 of your campaign.
The best way to get a high quality freebie is to create one yourself. If you’re like me and you aren’t the tech saviest guy in the world, the best thing to do is to give away a free course. It doesn’t involve all the graphic creation or any of that stuff, it’s all about content.
Step 3: Email On A Consistent Basis
I’m sorry if I’m the first one to let you know this, but you probably aren’t the only person that’s emailing a lead when you send out your emails. I know when I was first searching for the answer to making money online, I was subscribed to about 100 different peoples’ email lists. There was no way that I could keep track of them all, and there were only a few whose recommendations I even remotely trusted. If you don’t send emails to your leads on a consistent basis, be it daily, every other day, or weekly, THEY WILL FORGET ABOUT YOU! They won’t remember that you’re the one who actually sends out useful information about your niche.
If you do not send out emails on a consistent basis, then you are wasting leads, and that could end up as a huge loss of potential income. I know that you don’t want that, so you have to be dilligent email consistently.
Step 4: Only Send Recommendations Monthly
Now this is the most ignored rule in email marketing, HANDS DOWN! I’m sure that you know the feeling of getting 20 emails every day from different people all about the newest shiniest product. I was one of those people who just kept buying, so I didn’t start making money until I finally got the courage to finally hit “unsubscribe.”
People are beginning to become more like myself. If you keep sending promotional emails they will buy at first, but now they have no more money and have become completely unresponsive to you. It will only be a matter of time before you see your entire email list, of what was once a group of highly motivated buyers, leave completely. Now you’re back to square one, with no email list and about $100 for 1 month’s work. Only send out a recommendation monthly, and you will see a highly responsive list for well into the future.
Step 5: Join A Person’s Email List Before You Buy Solo Ads Or Do Ad Swaps
An easy way to gain subscribers to an email list is to buy ads from a person so that they can send them to his/her email list for a fee (solo ads), or sending emails to your own list on behalf of someone else in exchange for them doing the same for you (ad swaps). Although you only want to do this with people who are as trustworthy as you, and have a highly responsive email list.
Now many people claim to have responsive lists when they advertise for solo ads or ad swaps, but the only way to truly know how responsive their list is, is to join their email list and see how motivated you are to buy their products after about a week. This is a powerful method that is almost ALWAYS OVERLOOKED! It’s important so make sure you do it, or else you will just waste money and ruin the brand that you have worked so hard to create.
If you do all of these steps, I promise you that you will have a responsive list for well into the future. In email marketing, the average lead is worth about $1 per month, that means if you have 1000 subscribers, you can expect about $1000 per month by emailing them. If you follow my steps, you can make these same subscribers worth at least $1.50 per month. That 150% of the average. I’m sure that you could do a lot with that extra money.
Follow these steps and get the list that most internet marketers only dream about!!