How To Most Effectively Climb The Search Engines Part II

Now if you are reading this post, then you have read “How To Most Effectively Climb The Search Engines Part I.”  I am saying this, and not asking.  Do not read this post until you have read the first one or else you’re going to think I’m a crazy person just talking about competition.  So if you still haven’t gone back  to the first post then I can assume that you have already read it.  But last chance just in case.

Ok, so now you are going to get to the meat.  In the first post of this series, I told you that you need to define a competitor so that you can beat them.  However, I did not tell you how to go about doing that.  The reason I withheld that information is because you almost certainly picked the wrong competition!!!

That’s right, I have no idea who you are, or what niche you’re in but I can almost assure you that you picked the wrong competition.  I’m sure that you picked the website that was at the top of the Google rankings for you keyword, but that is absolutely, unequivocally, WRONG!!

In the last post, I said that nothing motivated you more than an ass in your face, and I meant an ass that was RIGHT IN FRONT OF YOUR FACE!  Not the ass that was already at the top of the mountain!  The problem with picking the top ranking website is that there are too many variables between your site and theirs, so you won’t know what to fix and what to keep.

In order to make the most effective changes to your website, you must find the website right above you, and make the changes that are necessary to get ahead of them!

I’m sure that your mouth is just watering as you think about the great tips that you are about to learn, but it’s gonna have to wait because you will learn these tips in a few of the upcoming series posts.  Until then, get back to the drawing board and redefine your competitor!!!!

How To Most Effectively Climb The Search Engine Rankings Part I

It can be scary trying to get to the top!

While countless people work tirelessly to create a high-quality website that is packed full of information, the number of successful webmasters could probably be counted between my hands and feet.  I have always studied internet marketing, and when it comes to the “path to success,” I have read so many conflicting ideas that if I tried to follow them individually I would be so stressed out that I would kill myself.

But there must be some similarity, some common ground, between the paths that these successful internet marketers to reach the top of their respective niches.  But they would NEVER share that with you, because then you will come and take their spot at the top.  You must be left in the dark, or else they risk loosing a lot of money to the newbie entrepreneur.

So, what you need to learn from this little story here is that you are in a shark tank, and the only way to survive is to dominate.  Do not try to just “get by,” or you will be tossed aside so quickly that your head will spin.  In more condensed terms, you need to:

FIND A COMPETITOR, AND BEAT THEM!!

Now this may seem a bit extreme, “Why can’t we all just get along?” is what you might say, but the fact about business is that if you’re not moving up, you’re falling behind.  And the most effective driving force (im gonna stick with the rock climbing metaphors here) is an ass in your face.

If you want to become wildly successful, and do it in the shortest amount of time possible, then you need to define your competitor, and beat them.

Don’t worry, I’ll show you how in Part II.

Most Simple Way To Ensure Better Search Engine Rankings!

Now I don’t know if you know my motto about internet marketing, but I believe that it is very simple, it is NOT EASY, but it IS simple.  I know how you feel if you are reading this post, you work so hard, spending all of your time writing quality posts about whatever your niche is, but it gets you no extra traffic.

You spend hours on end doing keyword research, and by some miracle you find a good one that has that magical combination of low traffic and high searches.  The problem is that you STILL aren’t ranking high up in the search engines.   Trust me, I have been there and it completely and utterly sucks!

So, I made a pretty lofty promise when I said that you can ENSURE better SEO rankings, and this is true.  The way that you are ranking as of now can easily be improved.

JUST WRITE A LIST OF YOUR KEYWORDS!!

This is a very simple thing that you have to do before you even being to write a post, guest post, blog or forum comment.  Physically write a list of keywords, and then also write synonyms of the keywords.  It is not enough to do what you normally do; to know what your keyWORD (1 word) is and then try to throw it into your post as much as possible without making sound like a bunch of garbage.

I need you to write a list of at least 5 keywords, and then use them in your posts where you see fit.  It is such a simple thing to do and it will definitely improve your Search Engine Rankings because now you have a larger number of more relevant keywords that you can add to create even more relevant content.

It really is a simple thing that I highly recommend you to do.  Do not just gloss over it because it seems so simple that it can’t work, because that is completely wrong.  Some of the best creations of all of humanity were simple and quick fixes, so don’t miss out on this easy SEO tip or you will regret it when you see your website fall all the way back to “E” page in GOOGLE.

How To Title Your Post Pages

I understand the pain that you may have because you can’t seem to drive any traffic to your website.  The days of “build your website and they will come” is long over my friend.  But you have worked hard to put good quality information on your website and nobody is going to get to read it.  So how can you help get your website noticed?

OPTIMIZE YOUR POST PAGES!

It is a very simple and easy thing to do, as all that you have to do is change the permalink that links to the individual post.  Many internet marketers have a problem with this, as they just title it SEO1, SEO2, or something along those lines.  While that may help you keep the posts organized by what order you wrote them in, it will not help you get noticed in the search engines.

I previously wrote an article on long tail keywords (wrote it earlier today), and this post is really just an extension on that idea.  If you write tag your post pages well then that will help them get ranked a lot higher strictly through the SEO.

And the best part is that labeling your post pages’ permalinks with a high quality title is very easy, as all you have to do is summarize your post.  Come up with a 3-6 word long phrase that really summarizes what you had to say in the post, and you will see these posts (and soon your whole website) ranking higher in Google, Yahoo, Bing, and all the other search engines!

What Keywords Should You Be Focusing On?

It is undoubtedly the hardest part of internet marketing that you will EVER have to deal with.  You have to take hours, if not days searching to find the perfect keyword before you can even begin to try to make money from it.  This is a huge problem for all online marketers at one time or another, because they just can’t seem to find a great keyword that is worth their time.

While this is a basic tip, it is one that I must say:

IT’S ALL ABOUT THOSE LONG TAIL KEYWORDS!

If you pick a short keyword because it gets a million searches a day, then you WILL waste all of your time and get ABSOLUTELY NOWHERE!  I can’t stress that enough, unless you’re Google itself, you cannot just pick a high traffic keyword and jump to the first page without years of diligent work.  It is not worth it.

Good keyword research, and then the resulting SEO is all about optimizing for the long keywords and making the most from that traffic.  Even I have done this with the long tail keyword “get paid over the internet.”  It is a highly searched keyword, but it does not have all the competition that “online marketing” or “work from home” would have.

The true key to making money online, in any timeframe that would even resemble quick, is optimizing your site for the long and specific keywords that highly motivated buyers type in to their search engines.  So get to workin’, because it is a long road ahead.

What About Forum Commenting?

 

Ok, so there are many ways that you can build links back to your website, and I’m pretty sure that we have all heard about forum commenting.  It is truly one of the fundamentals when it comes to building backlinks, but is it worth it?

Well, in short: NO, IT’S NOT WORTH IT!

If you want to be able to leave a link on a forum, most of which are no follow anyway, then you have to:

  • Sign up as a member of the forum
  • Confirm your email address
  • Personalize your membership
  • Read all of the TONS of emails that they will send to you
  • Finally write your first comment

AND YOU STILL HAVEN’T EVEN POSTED A LINK YET!

Most forums, to discourage the practice of forum backlinking, have set up a minimum requirement that all members must reach before they are able to post a website link.  So your answer to that problem might be posting your link IN your comment; but in any quality forum (the type that you want to be in) the members will consider you a spammer, and your comment will be deleted.

Or, you could go to one of those crappy forums where you see backlinks EVERYWHERE!  The problem with that is that the forum is already considered a low quality website, so even if the forum allowed you to get any “link juice” (and trust me, they wouldn’t let you), it would’ve already be sucked completely dry by the thousands (yes THOUSANDS) of links that have been posted on the site.

So if through all of that you still don’t completely understand my viewpoint on forum commenting, or forum posting, allow me to clarify.  It takes up all of your time, just to put up one link that gets you no “link juice” and will probably be deleted anyway.  You could literally be doing anything else in an attempt to grow your business, and it would UNQUESTIONABLY be a better use of your time.  Forum commenting is a waste of time, and a waste of money, and as Mr. Krabs from Spongebob always says, “That’s just sick!”

How To Get Your URL Approved When Commenting On A Blog Post!

You work to write good quality information on you website, and you do this on a consistent basis.  Anybody the would want to learn about your niche could really learn a lot from what you have to say, and you ALSO can get paid for you time.

There’s just a slight problem:

NOBODY’S VISITING YOUR SITE!

Now I am sure that you already know that the best way to build traffic to your site is through link building, as it helps you rank higher in the search engines because you are a more relevant source of information.  You also know that a great way to build a lot of links is through forum and blog commenting.  THAT’S NOT NEW TO YOU!

And there’s the added problem that when you comment on blogs, the webmaster might just delete your comment because they think you’re tyring to SPAM thier readers.  So how do increase your chances of webmasters approving your comment WITH the URL intact.

JUST BECOME ONE OF THIER READERS!!

I’ll explain it further, but it really is a very simple and effective concept (the best kind).  If you find good blogs with quality information that you find useful, then I want you to continually read the blog posts and comment on them.  When a webmaster sees that you are learning from their content, and that you aren’t just trying to pull a fast one on them, they will feel as though you are trustworthy (the most important thing in a business that’s known for being untrustworthy).  Webmasters need your comments because it helps them in the search engines, so if you give them quality and quantity in your comments, they will have no choice but to accept them.

And do not get this confused: I do not mean read all of their posts in one day and comment on all of them on the same day, or even all in the same week.  I am talking about once a day AT MOST, and that might even be too often.  You must show the webmaster that you are committed to their site and that will continue to be a repeat reader.

If you do this, then the webmaster will not only accept your comments, but he will WELCOME THEM.  If you do this right, then you will make a fair trade with the webmaster: backlinks for useful comments.

GET OUT THERE, START COMMENTING, AND GET YOUR BACKLINKS!

Optimize Your Site Like Shepard Fairey

What do I mean when I say optimize your site like Shepard Fairey?  He didn’t become famous from creating a website?  Some people don’t even know who Shepard Fairey is.

Well I’m not sure if you can tell from the picture, but Shepard Fairey is the guy who went around the city “vandalising” buildings with giant posters of Andre the Giant (a former freak show act) with the word OBEY underneath.  With this he created a massive amount of curiousity around his brand, as people wanted to find out what the picture meant.

Luckily, his idea worked.  When he finally released his shirts and hats with the OBEY logo on them, it spread like wildfire and made him rich.

What I want you to take from this is the power of pictures.  When you write blog posts, you must never forget to add pictures to them, and then spread those pictures around.

Not only will it build you links as people use them, but it also optimizes your site so that it can be crawled easier by the Search Engine Spiders.  When you caption your pictures with relevant keywords, it shows search engines like Google, Yahoo, and Bing that you offer relevant and useful information that people can use in their lives.

I have decided to write this as a post and not just a little blurb in a previous post because I want you to understand the importance of this tip.  It is such a small thing, but it WILL help you get your site ranked higher in the search engines.  Just look at all of my posts, every one of them has a picture in them, and it takes me an extra 10 seconds to do when I actually write on this site.

It’s a small thing that will make a big difference in getting your site ranked above that other guys.  So BUCKLE DOWN AND GET TO IT!!!

It’s SEO, But Not Really SEO

There are many places that all say different things when it comes to optimizing your site for search engines, and all of these article are written for people of different internet markting experience levels.  You have to wonder factor out the tips that you already know, and half the time if you didn’t already know what they had to tell you, it’s because you have to be a freakin’ genious to figure out how to do it in the first place.

So I want to tell you a pretty simple way to help get your site indexed easier.

Just create your site with the user in mind!

If you create a website, and all that you want to do is make it as easy as possible for your readers to navigate the page, the what would you do?  You would create categories, and category pages so that they can easily get to whatever posts they want to read.

The reason that this works so well is because it now makes it easy for your site to be crawled by the search engine spiders, and the easier that it is for the spiders to crawl through your website, the higher you get ranked.

Don’t forget, the reason that you are on the internet in the first place is to help people out, so create a website that everyone will find fun and easy to navigate and you will see a rise in your search engine ranking in no time at all!

The #1 Most Effective Link Building Strategy

You work hard to build traffic and get links back to your website.  You even work hard to make sure that they are good quality links, because you know that without them, you’re online business is completely sunk!

But you just can’t seem to see any improvement in your rankings, and for the work that you are doing, the extra traffic is marginal at best.  So how do you build links that get you the most traffic for your effort?

GUEST POSTS!

This is probably the most important thing that you can ever learn about link building.  Do not dismiss is because you have heard about it before, or because it sounds hard.  This is THE most effective way to build high quality backlinks.  It is an ethical way to build realtionships with other successful internet marketers, and you will get a ton of traffic just from one or two guest posts.

All that you need to do is find a good quality site that is in your niche, and email the webmaster.  Let them know that you are interested in guest posting on their website in exchange for a link back to your site.  I can tell you that most webmasters jump at this chance, because it isn’t very often that webmasters can get free unique content.

It is a very simple thing that you have to do, as most internet marking aspects are.  All you have to do is write for someone else’s website and you can see your online income skyrocket.  But you have to really get out there and do it, reading about guest posting is not going to get more visitors to your website.

GET OUT THERE AND WRITE SOME GUEST POSTS!