October 20, 2012 Leave a comment
No, this was not a foul up by the internet, and no I didn’t forget to check over this post before I published it. I mean to post this picture to show you what happens when you send out pictures to your email list!
Don’t do it! Do NOT DO IT!
All that happens when you send a picture to your email list is it gets blocked by the email provider as a pop up. While is does not harm the email itself, it does turn into a lot of wasted space. And as a person who almost always goes on his email over the phone, it is a huge pain in the ass to have to scroll all the way past a big old white space that has a red “x” in the top left corner because it could not display the image.
IF YOU READ NO OTHER PART OF THIS POST, READ THIS PART!!
While you might not do this yourself, I want to let you and all other affiliate marketers out there know something. Never, and I mean NEVER, include a link in a picture. I have received emails from many email marketers who have made this rookie mistake. They get you all excited to check out a product, and then they include the affiliate link in a cool BUY NOW button that they included. What they didn’t know is that my email provider blocked it out so now I don’t see the button, and I can’t go to the affiliate website. Not only did that person lose a subscriber that day (me), but he also lost out on a lot of money because he made this dumb rookie mistake.
I believe that pictures should only be added to webpages and never to emails, because if that person wanted to get a visual representation of what you were saying, then they would just visit your website. When you send an email to your list, the purpose should be either to educate them about something very quickly, or it should be to recommend to them a kick-ass product that you found out about. That is it. NO PICTURES!!