How To Most Effectively Climb The Search Engines Part II

Now if you are reading this post, then you have read “How To Most Effectively Climb The Search Engines Part I.”  I am saying this, and not asking.  Do not read this post until you have read the first one or else you’re going to think I’m a crazy person just talking about competition.  So if you still haven’t gone back  to the first post then I can assume that you have already read it.  But last chance just in case.

Ok, so now you are going to get to the meat.  In the first post of this series, I told you that you need to define a competitor so that you can beat them.  However, I did not tell you how to go about doing that.  The reason I withheld that information is because you almost certainly picked the wrong competition!!!

That’s right, I have no idea who you are, or what niche you’re in but I can almost assure you that you picked the wrong competition.  I’m sure that you picked the website that was at the top of the Google rankings for you keyword, but that is absolutely, unequivocally, WRONG!!

In the last post, I said that nothing motivated you more than an ass in your face, and I meant an ass that was RIGHT IN FRONT OF YOUR FACE!  Not the ass that was already at the top of the mountain!  The problem with picking the top ranking website is that there are too many variables between your site and theirs, so you won’t know what to fix and what to keep.

In order to make the most effective changes to your website, you must find the website right above you, and make the changes that are necessary to get ahead of them!

I’m sure that your mouth is just watering as you think about the great tips that you are about to learn, but it’s gonna have to wait because you will learn these tips in a few of the upcoming series posts.  Until then, get back to the drawing board and redefine your competitor!!!!

How To Most Effectively Climb The Search Engine Rankings Part I

It can be scary trying to get to the top!

While countless people work tirelessly to create a high-quality website that is packed full of information, the number of successful webmasters could probably be counted between my hands and feet.  I have always studied internet marketing, and when it comes to the “path to success,” I have read so many conflicting ideas that if I tried to follow them individually I would be so stressed out that I would kill myself.

But there must be some similarity, some common ground, between the paths that these successful internet marketers to reach the top of their respective niches.  But they would NEVER share that with you, because then you will come and take their spot at the top.  You must be left in the dark, or else they risk loosing a lot of money to the newbie entrepreneur.

So, what you need to learn from this little story here is that you are in a shark tank, and the only way to survive is to dominate.  Do not try to just “get by,” or you will be tossed aside so quickly that your head will spin.  In more condensed terms, you need to:

FIND A COMPETITOR, AND BEAT THEM!!

Now this may seem a bit extreme, “Why can’t we all just get along?” is what you might say, but the fact about business is that if you’re not moving up, you’re falling behind.  And the most effective driving force (im gonna stick with the rock climbing metaphors here) is an ass in your face.

If you want to become wildly successful, and do it in the shortest amount of time possible, then you need to define your competitor, and beat them.

Don’t worry, I’ll show you how in Part II.

Most Simple Way To Ensure Better Search Engine Rankings!

Now I don’t know if you know my motto about internet marketing, but I believe that it is very simple, it is NOT EASY, but it IS simple.  I know how you feel if you are reading this post, you work so hard, spending all of your time writing quality posts about whatever your niche is, but it gets you no extra traffic.

You spend hours on end doing keyword research, and by some miracle you find a good one that has that magical combination of low traffic and high searches.  The problem is that you STILL aren’t ranking high up in the search engines.   Trust me, I have been there and it completely and utterly sucks!

So, I made a pretty lofty promise when I said that you can ENSURE better SEO rankings, and this is true.  The way that you are ranking as of now can easily be improved.

JUST WRITE A LIST OF YOUR KEYWORDS!!

This is a very simple thing that you have to do before you even being to write a post, guest post, blog or forum comment.  Physically write a list of keywords, and then also write synonyms of the keywords.  It is not enough to do what you normally do; to know what your keyWORD (1 word) is and then try to throw it into your post as much as possible without making sound like a bunch of garbage.

I need you to write a list of at least 5 keywords, and then use them in your posts where you see fit.  It is such a simple thing to do and it will definitely improve your Search Engine Rankings because now you have a larger number of more relevant keywords that you can add to create even more relevant content.

It really is a simple thing that I highly recommend you to do.  Do not just gloss over it because it seems so simple that it can’t work, because that is completely wrong.  Some of the best creations of all of humanity were simple and quick fixes, so don’t miss out on this easy SEO tip or you will regret it when you see your website fall all the way back to “E” page in GOOGLE.

How To Title Your Post Pages

I understand the pain that you may have because you can’t seem to drive any traffic to your website.  The days of “build your website and they will come” is long over my friend.  But you have worked hard to put good quality information on your website and nobody is going to get to read it.  So how can you help get your website noticed?

OPTIMIZE YOUR POST PAGES!

It is a very simple and easy thing to do, as all that you have to do is change the permalink that links to the individual post.  Many internet marketers have a problem with this, as they just title it SEO1, SEO2, or something along those lines.  While that may help you keep the posts organized by what order you wrote them in, it will not help you get noticed in the search engines.

I previously wrote an article on long tail keywords (wrote it earlier today), and this post is really just an extension on that idea.  If you write tag your post pages well then that will help them get ranked a lot higher strictly through the SEO.

And the best part is that labeling your post pages’ permalinks with a high quality title is very easy, as all you have to do is summarize your post.  Come up with a 3-6 word long phrase that really summarizes what you had to say in the post, and you will see these posts (and soon your whole website) ranking higher in Google, Yahoo, Bing, and all the other search engines!

What Keywords Should You Be Focusing On?

It is undoubtedly the hardest part of internet marketing that you will EVER have to deal with.  You have to take hours, if not days searching to find the perfect keyword before you can even begin to try to make money from it.  This is a huge problem for all online marketers at one time or another, because they just can’t seem to find a great keyword that is worth their time.

While this is a basic tip, it is one that I must say:

IT’S ALL ABOUT THOSE LONG TAIL KEYWORDS!

If you pick a short keyword because it gets a million searches a day, then you WILL waste all of your time and get ABSOLUTELY NOWHERE!  I can’t stress that enough, unless you’re Google itself, you cannot just pick a high traffic keyword and jump to the first page without years of diligent work.  It is not worth it.

Good keyword research, and then the resulting SEO is all about optimizing for the long keywords and making the most from that traffic.  Even I have done this with the long tail keyword “get paid over the internet.”  It is a highly searched keyword, but it does not have all the competition that “online marketing” or “work from home” would have.

The true key to making money online, in any timeframe that would even resemble quick, is optimizing your site for the long and specific keywords that highly motivated buyers type in to their search engines.  So get to workin’, because it is a long road ahead.

Optimize Your Site Like Shepard Fairey

What do I mean when I say optimize your site like Shepard Fairey?  He didn’t become famous from creating a website?  Some people don’t even know who Shepard Fairey is.

Well I’m not sure if you can tell from the picture, but Shepard Fairey is the guy who went around the city “vandalising” buildings with giant posters of Andre the Giant (a former freak show act) with the word OBEY underneath.  With this he created a massive amount of curiousity around his brand, as people wanted to find out what the picture meant.

Luckily, his idea worked.  When he finally released his shirts and hats with the OBEY logo on them, it spread like wildfire and made him rich.

What I want you to take from this is the power of pictures.  When you write blog posts, you must never forget to add pictures to them, and then spread those pictures around.

Not only will it build you links as people use them, but it also optimizes your site so that it can be crawled easier by the Search Engine Spiders.  When you caption your pictures with relevant keywords, it shows search engines like Google, Yahoo, and Bing that you offer relevant and useful information that people can use in their lives.

I have decided to write this as a post and not just a little blurb in a previous post because I want you to understand the importance of this tip.  It is such a small thing, but it WILL help you get your site ranked higher in the search engines.  Just look at all of my posts, every one of them has a picture in them, and it takes me an extra 10 seconds to do when I actually write on this site.

It’s a small thing that will make a big difference in getting your site ranked above that other guys.  So BUCKLE DOWN AND GET TO IT!!!