How To Most Effectively Climb The Search Engines Part II

Now if you are reading this post, then you have read “How To Most Effectively Climb The Search Engines Part I.”  I am saying this, and not asking.  Do not read this post until you have read the first one or else you’re going to think I’m a crazy person just talking about competition.  So if you still haven’t gone back  to the first post then I can assume that you have already read it.  But last chance just in case.

Ok, so now you are going to get to the meat.  In the first post of this series, I told you that you need to define a competitor so that you can beat them.  However, I did not tell you how to go about doing that.  The reason I withheld that information is because you almost certainly picked the wrong competition!!!

That’s right, I have no idea who you are, or what niche you’re in but I can almost assure you that you picked the wrong competition.  I’m sure that you picked the website that was at the top of the Google rankings for you keyword, but that is absolutely, unequivocally, WRONG!!

In the last post, I said that nothing motivated you more than an ass in your face, and I meant an ass that was RIGHT IN FRONT OF YOUR FACE!  Not the ass that was already at the top of the mountain!  The problem with picking the top ranking website is that there are too many variables between your site and theirs, so you won’t know what to fix and what to keep.

In order to make the most effective changes to your website, you must find the website right above you, and make the changes that are necessary to get ahead of them!

I’m sure that your mouth is just watering as you think about the great tips that you are about to learn, but it’s gonna have to wait because you will learn these tips in a few of the upcoming series posts.  Until then, get back to the drawing board and redefine your competitor!!!!

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How To Most Effectively Climb The Search Engine Rankings Part I

It can be scary trying to get to the top!

While countless people work tirelessly to create a high-quality website that is packed full of information, the number of successful webmasters could probably be counted between my hands and feet.  I have always studied internet marketing, and when it comes to the “path to success,” I have read so many conflicting ideas that if I tried to follow them individually I would be so stressed out that I would kill myself.

But there must be some similarity, some common ground, between the paths that these successful internet marketers to reach the top of their respective niches.  But they would NEVER share that with you, because then you will come and take their spot at the top.  You must be left in the dark, or else they risk loosing a lot of money to the newbie entrepreneur.

So, what you need to learn from this little story here is that you are in a shark tank, and the only way to survive is to dominate.  Do not try to just “get by,” or you will be tossed aside so quickly that your head will spin.  In more condensed terms, you need to:

FIND A COMPETITOR, AND BEAT THEM!!

Now this may seem a bit extreme, “Why can’t we all just get along?” is what you might say, but the fact about business is that if you’re not moving up, you’re falling behind.  And the most effective driving force (im gonna stick with the rock climbing metaphors here) is an ass in your face.

If you want to become wildly successful, and do it in the shortest amount of time possible, then you need to define your competitor, and beat them.

Don’t worry, I’ll show you how in Part II.

Most Simple Way To Ensure Better Search Engine Rankings!

Now I don’t know if you know my motto about internet marketing, but I believe that it is very simple, it is NOT EASY, but it IS simple.  I know how you feel if you are reading this post, you work so hard, spending all of your time writing quality posts about whatever your niche is, but it gets you no extra traffic.

You spend hours on end doing keyword research, and by some miracle you find a good one that has that magical combination of low traffic and high searches.  The problem is that you STILL aren’t ranking high up in the search engines.   Trust me, I have been there and it completely and utterly sucks!

So, I made a pretty lofty promise when I said that you can ENSURE better SEO rankings, and this is true.  The way that you are ranking as of now can easily be improved.

JUST WRITE A LIST OF YOUR KEYWORDS!!

This is a very simple thing that you have to do before you even being to write a post, guest post, blog or forum comment.  Physically write a list of keywords, and then also write synonyms of the keywords.  It is not enough to do what you normally do; to know what your keyWORD (1 word) is and then try to throw it into your post as much as possible without making sound like a bunch of garbage.

I need you to write a list of at least 5 keywords, and then use them in your posts where you see fit.  It is such a simple thing to do and it will definitely improve your Search Engine Rankings because now you have a larger number of more relevant keywords that you can add to create even more relevant content.

It really is a simple thing that I highly recommend you to do.  Do not just gloss over it because it seems so simple that it can’t work, because that is completely wrong.  Some of the best creations of all of humanity were simple and quick fixes, so don’t miss out on this easy SEO tip or you will regret it when you see your website fall all the way back to “E” page in GOOGLE.

Don’t Make This Mistake When Email Marketing!

No, this was not a foul up by the internet, and no I didn’t forget to check over this post before I published it.  I mean to post this picture to show you what happens when you send out pictures to your email list!

Don’t do it! Do NOT DO IT!

All that happens when you send a picture to your email list is it gets blocked by the email provider as a pop up.  While is does not harm the email itself, it does turn into a lot of wasted space.  And as a person who almost always goes on his email over the phone, it is a huge pain in the ass to have to scroll all the way past a big old white space that has a red “x” in the top left corner because it could not display the image.

IF YOU READ NO OTHER PART OF THIS POST, READ THIS PART!!

While you might not do this yourself, I want to let you and all other affiliate marketers out there know something.  Never, and I mean NEVER, include a link in a picture.  I have received emails from many email marketers who have made this rookie mistake.  They get you all excited to check out a product, and then they include the affiliate link in a cool BUY NOW button that they included.  What they didn’t know is that my email provider blocked it out so now I don’t see the button, and I can’t go to the affiliate website.  Not only did that person lose a subscriber that day (me), but he also lost out on a lot of money because he made this dumb rookie mistake.

I believe that pictures should only be added to webpages and never to emails, because if that person wanted to get a visual representation of what you were saying, then they would just visit your website.  When you send an email to your list, the purpose should be either to educate them about something very quickly, or it should be to recommend to them a kick-ass product that you found out about.  That is it.  NO PICTURES!!

How To Title Your Post Pages

I understand the pain that you may have because you can’t seem to drive any traffic to your website.  The days of “build your website and they will come” is long over my friend.  But you have worked hard to put good quality information on your website and nobody is going to get to read it.  So how can you help get your website noticed?

OPTIMIZE YOUR POST PAGES!

It is a very simple and easy thing to do, as all that you have to do is change the permalink that links to the individual post.  Many internet marketers have a problem with this, as they just title it SEO1, SEO2, or something along those lines.  While that may help you keep the posts organized by what order you wrote them in, it will not help you get noticed in the search engines.

I previously wrote an article on long tail keywords (wrote it earlier today), and this post is really just an extension on that idea.  If you write tag your post pages well then that will help them get ranked a lot higher strictly through the SEO.

And the best part is that labeling your post pages’ permalinks with a high quality title is very easy, as all you have to do is summarize your post.  Come up with a 3-6 word long phrase that really summarizes what you had to say in the post, and you will see these posts (and soon your whole website) ranking higher in Google, Yahoo, Bing, and all the other search engines!

What Keywords Should You Be Focusing On?

It is undoubtedly the hardest part of internet marketing that you will EVER have to deal with.  You have to take hours, if not days searching to find the perfect keyword before you can even begin to try to make money from it.  This is a huge problem for all online marketers at one time or another, because they just can’t seem to find a great keyword that is worth their time.

While this is a basic tip, it is one that I must say:

IT’S ALL ABOUT THOSE LONG TAIL KEYWORDS!

If you pick a short keyword because it gets a million searches a day, then you WILL waste all of your time and get ABSOLUTELY NOWHERE!  I can’t stress that enough, unless you’re Google itself, you cannot just pick a high traffic keyword and jump to the first page without years of diligent work.  It is not worth it.

Good keyword research, and then the resulting SEO is all about optimizing for the long keywords and making the most from that traffic.  Even I have done this with the long tail keyword “get paid over the internet.”  It is a highly searched keyword, but it does not have all the competition that “online marketing” or “work from home” would have.

The true key to making money online, in any timeframe that would even resemble quick, is optimizing your site for the long and specific keywords that highly motivated buyers type in to their search engines.  So get to workin’, because it is a long road ahead.

What About Forum Commenting?

 

Ok, so there are many ways that you can build links back to your website, and I’m pretty sure that we have all heard about forum commenting.  It is truly one of the fundamentals when it comes to building backlinks, but is it worth it?

Well, in short: NO, IT’S NOT WORTH IT!

If you want to be able to leave a link on a forum, most of which are no follow anyway, then you have to:

  • Sign up as a member of the forum
  • Confirm your email address
  • Personalize your membership
  • Read all of the TONS of emails that they will send to you
  • Finally write your first comment

AND YOU STILL HAVEN’T EVEN POSTED A LINK YET!

Most forums, to discourage the practice of forum backlinking, have set up a minimum requirement that all members must reach before they are able to post a website link.  So your answer to that problem might be posting your link IN your comment; but in any quality forum (the type that you want to be in) the members will consider you a spammer, and your comment will be deleted.

Or, you could go to one of those crappy forums where you see backlinks EVERYWHERE!  The problem with that is that the forum is already considered a low quality website, so even if the forum allowed you to get any “link juice” (and trust me, they wouldn’t let you), it would’ve already be sucked completely dry by the thousands (yes THOUSANDS) of links that have been posted on the site.

So if through all of that you still don’t completely understand my viewpoint on forum commenting, or forum posting, allow me to clarify.  It takes up all of your time, just to put up one link that gets you no “link juice” and will probably be deleted anyway.  You could literally be doing anything else in an attempt to grow your business, and it would UNQUESTIONABLY be a better use of your time.  Forum commenting is a waste of time, and a waste of money, and as Mr. Krabs from Spongebob always says, “That’s just sick!”

The #1 Secret To Building A Big Email List!

Now by now I am sure that you understand that the real money in internet marketing is in your email list of potential customers, prompting the very popular saying (amongst internet marketers), “The money is in the list.”  You know that if you were only able to compile a list of interested customers, you wouldn’t have to worry anymore, because you would finally have a stable source of residual income from a responsive list.  But there seems to be one problem:

YOU DON’T HAVE A LIST!!

Luckily, you can easily fix this problem.  And the best part, is that you can fix this problem VERY VERY FAST!  How you may ask?  That is always the underlying question, and it is a very simple answer.  If you want to have a large email list, then all you have to do is follow in the timeless words of the great Tony Robbins, “ASK!”

To further elaborate on the idea of asking for a big email list, I will throw in the term solo ads.  A solo ad is a contract between two people, where a marketer pays a person with an email list so that they can broadcast emails that lead back to their sqeeze page to the readers.  If that buyer has a properly converting squeeze page then they can quickly build an email list with this tool.

It is incredibly powerful, and for all of the super affiliates out there, it is how they made their fortunes.  So I might take some heat for giving away these guys’ most powerful money making strategy, but this technique only works if you actually DO IT!  Reading about it, and knowing how to do it won’t make you ANY money; you have to start doing it RIGHT NOW!

Optimize Your Site Like Shepard Fairey

What do I mean when I say optimize your site like Shepard Fairey?  He didn’t become famous from creating a website?  Some people don’t even know who Shepard Fairey is.

Well I’m not sure if you can tell from the picture, but Shepard Fairey is the guy who went around the city “vandalising” buildings with giant posters of Andre the Giant (a former freak show act) with the word OBEY underneath.  With this he created a massive amount of curiousity around his brand, as people wanted to find out what the picture meant.

Luckily, his idea worked.  When he finally released his shirts and hats with the OBEY logo on them, it spread like wildfire and made him rich.

What I want you to take from this is the power of pictures.  When you write blog posts, you must never forget to add pictures to them, and then spread those pictures around.

Not only will it build you links as people use them, but it also optimizes your site so that it can be crawled easier by the Search Engine Spiders.  When you caption your pictures with relevant keywords, it shows search engines like Google, Yahoo, and Bing that you offer relevant and useful information that people can use in their lives.

I have decided to write this as a post and not just a little blurb in a previous post because I want you to understand the importance of this tip.  It is such a small thing, but it WILL help you get your site ranked higher in the search engines.  Just look at all of my posts, every one of them has a picture in them, and it takes me an extra 10 seconds to do when I actually write on this site.

It’s a small thing that will make a big difference in getting your site ranked above that other guys.  So BUCKLE DOWN AND GET TO IT!!!

How To Make Sure That You Get White Listed

So you spend all of this time writing out carefully planned emails that will definitely get you good money, and you have a nice sized email list to send it out to.  So you begin your campaign, and then see how much money you made for the day. $10

That’s it!?!  All of that work, and only $10.  What happened?  How can you stop it if you can?  **(you can)

This one is simple.  You didn’t make any money because you got sent to the spam folder.  That is every email marketer’s worst nightmare.  If you get sent to the spam folder, then the email providers are now saying that it was a nice try and a valiant effort, but you won’t be making any money today.  Or in the near future for that matter.

So what do you do to stop it?  You get in people’s contact list!!

How do you do it?

To answer that question, I am also going to tell you a tip that the world famous TONY ROBBINS said is the most powerful secret that will give you fame, fortune, and happines.  YOU JUST ASK!!

That’s right, if you want to get in people’s contact list (white list) then all that you need to do is ask.  But I don’t mean ask once.  No, you are a lot more clever than that.  You will ask them to add you to their contact list at the bottom of every single email.

And that is all that you have to do.  Steadily you will see that your email marketing is bringing you more and more money, even though you may not be getting any extra subscribers, and it is all because you have a lot more people that are available to read your emails.

So do it now.  Go to your autoresponder, and edit all of your emails so that they all say the same thing.  Something along the lines of this:

“I hope that you have learned a lot from this email, and I know that you will continue to learn a lot from those coming in the future.  But that might not happen I get placed in your spam folder.  Add me to your contacts list and keep me out of the DREADED SPAM FOLDER!! (its dark in there)

GET OUT THERE AND DO IT!!!!